Australian Financial Review sports business guru John Stensholt joins Box2Box to discuss Red Bull’s possible buy into the A-League, frustration over delayed expansion and possible solutions.“The over-arching thing to consider here is the FFA need more money. They’re contemplating several options and one of them is the injection from a private equity fund – so there’s this idea of bringing in private investors from outside.
“There is the potential, I think, for news companies or broadcasters to protect their investments by investing in the league… but there are other options. Red Bull – a company with clubs all over the world – looking at Australia as an Asian entry point, similar to what the City group did with Melbourne City a few years ago. So there’s money around, and they want it, but it will look like is up for debate.” LISTEN NOW.