When it comes to the business of Football there is nobody more qualified than John Stensholt from The Australian Financial Review and he joins Box2Box this week to delve into the commercial side of the Asian Champions League. Are we getting ”bang of our buck”? Also, the shrinking A-League TV audiences are causing concern; how can we turn it around and has the distraction of the A-league vs FFA governance battle resulted in a lack of strategy and planning for growing the game?