PFA CEO John Didulica unveils audacious plans to make the Matildas the world’s number one football team. “It is ambitious and we’re not shying away from that. But one of the things that we discussed was Australia’s position as a great sporting nation and we often have that view, but the reality is we don’t have that ultimate trophy in the world game. You know we’ve seen how wonderful our women footballers are and how close they keep getting, so if we can just really focus our investments on the female game over the next two, four, or six years then I don’t see any reason why we can’t really play for those big trophies!” LISTEN NOW.